Brand Breakdown
Why I love this brand's marketing: The Whole Truth.
A strategist's honest breakdown of a radical-transparency brand: the origin story, the structural choices, and the regulatory pushback nobody puts in the highlight reel.
Read the breakdown →
Hot Take
AI content is dead. Good copy just got rarer.
What actually changed in Google's 2026 crackdown on scaled content, and why the businesses that never stopped paying for a real point of view are about to look very smart.
Read the full take →
Cross-Border Notes
What I actually learned running marketing for a German team.
Feedback with no cushioning, meetings that start on time, and a grammar rule that changed how I read every client relationship. Three and a half years running a German team, not a stereotype in sight.
Read the notes →